茅台集团党委书记、董事长陈华调研茅台酒销售公司

Core Insights - The chairman of Moutai Group, Chen Hua, conducted a research visit to the Moutai liquor sales company to understand the current market situation and sales progress, while gathering suggestions for future work [1] Group 1: Market Strategy - Chen emphasized the importance of recognizing the development situation and maintaining confidence in growth, highlighting Moutai's strong cultural heritage and product quality, as well as its robust brand image and channel resilience [2] - The company aims to accurately grasp the current market landscape, maintain confidence, and actively deepen market transformation by focusing on market orientation and consumer-centric approaches [2] - Moutai plans to innovate consumption scenarios and identify target consumer groups to achieve higher quality development during the transformation and upgrade process [2] Group 2: Operational Focus - The company will focus on market challenges and solidify its development foundation by enhancing market management and improving a scientific distribution system driven by end sales [2] - Strengthening the channel system to enhance coverage and building an integrated online and offline channel network is a priority [2] - Moutai intends to align product development with consumer demands, accurately position product functionality, and launch more culturally rich and market-recognized products [2] Group 3: Service and Team Development - The company aims to comprehensively improve service quality by refining service standards and systems to gain consumer trust and recognition [2] - Strengthening the market team and enhancing the capabilities of marketing personnel and distributors to ensure a vigorous sales system is crucial [2] Group 4: Political and Ethical Leadership - Chen highlighted the need for strong political leadership and the integration of party leadership with business operations, emphasizing the importance of maintaining integrity and creating a clean marketing environment [2] - The goal is to elevate sales efforts to new heights and contribute significantly to Moutai's high-quality development [2]