陈华调研茅台酒销售公司

Core Viewpoint - The company emphasizes the importance of understanding the current market situation and maintaining confidence in development, leveraging its strong cultural heritage and product quality to achieve higher quality growth through market transformation and consumer-centric strategies [1] Group 1: Market Strategy - The company aims to accurately grasp the current market situation while maintaining confidence and determination [1] - It plans to innovate consumption scenarios and identify target consumer groups to achieve higher quality development during the transformation and upgrading process [1] - The focus will be on strengthening market management and improving the scientific distribution system driven by terminal sales [1] Group 2: Channel Development - The company intends to enhance its channel system by increasing both the breadth and depth of coverage, creating a network that integrates online and offline channels as well as traditional and modern approaches [1] - Product development will align with consumer demands, ensuring precise positioning of product functionality and launching more culturally rich and market-recognized products [1] Group 3: Service Quality and Team Building - There will be a comprehensive enhancement of service quality, with improvements to service standards and systems to gain consumer trust and recognition [1] - The company will strengthen its market team, enhancing the capabilities of marketing personnel and distributors to ensure a robust sales system [1] Group 4: Political Leadership and Integrity - The company emphasizes the importance of strengthening political leadership and integrating party building with business operations [1] - It aims to uphold integrity and create a clean marketing environment to collectively advance sales efforts and contribute to high-quality development [1]