Zhi Tong Cai Jing·2025-11-19 13:41Group 1 - Adobe has agreed to acquire marketing software provider SEMrush for $1.9 billion, marking its first acquisition announcement since the failed $20 billion deal for Figma in 2022 [1] - The all-cash transaction values SEMrush at $12 per share and is expected to be completed in the first half of 2026 [1] - Following the announcement, SEMrush's stock surged over 74% in pre-market trading, reaching $11.79 [1] Group 2 - Adobe is known for its creative software like Photoshop and also offers a suite of marketing and analytics tools that are increasingly contributing to its revenue [2] - The company's stock has faced pressure this year due to market concerns that advancements in artificial intelligence may undermine its core business, resulting in a market value loss of about 25% year-to-date [2] - Adobe abandoned its proposed acquisition of Figma in 2023 due to disagreements with European and UK regulators, which would have been one of the largest acquisitions in the history of private software manufacturing if completed [2]