2025石景山文旅走出去计划圆满收官 创新营销激活文旅消费新势能

Core Insights - The "2025 Shijingshan Cultural and Tourism Go Global Plan" successfully concluded, showcasing a blend of online and offline marketing strategies aimed at young consumers, enhancing brand influence and tourism consumption [2][18] Marketing Strategy - The event featured four core components: online marketing matrix, university roadshows, corporate salon promotions, and tourism ambassador experiences, creating a comprehensive marketing system [2][10] - The "Qunar Travel" app served as the main online venue, aggregating various content such as hotel ticket rankings, quality guides, brand videos, and a dedicated section for tourism resources from supported regions, facilitating a full marketing conversion loop [2][10] Engagement Activities - University roadshows were conducted at several universities, including China Agricultural University and Beijing Institute of Technology, incorporating interactive elements to create an immersive cultural tourism experience [10][15] - Corporate salon events targeted high-tech companies in Shijingshan, engaging young professionals through interactive sharing and Q&A sessions, thereby enhancing brand awareness among tech workers [10][18] Brand Promotion - The tourism ambassador experience attracted over a hundred university students, with 35 selected to participate in on-site activities, sharing their experiences through social media to amplify the appeal of Shijingshan's cultural tourism [15][18] - The initiative successfully bridged the gap from "going out" to "becoming popular," activating the consumption potential of Shijingshan's tourism market and enhancing the region's brand recognition [18] Future Plans - The Shijingshan Cultural and Tourism Bureau aims to explore new marketing paradigms, leveraging rich cultural resources and aligning with market demands to develop attractive tourism products and activities [18]