2 1 Shi Ji Jing Ji Bao Dao·2025-11-19 15:11Core Insights - The active user count for securities apps has declined after four consecutive months of growth, with October seeing a total of 169 million active users, representing a year-on-year decrease of 8.40% and a month-on-month decrease of 3.38% [1][2][5] - The decline in active users is attributed to market fluctuations and changes in investor behavior, particularly after the Shanghai Composite Index surpassed 4000 points, leading to profit-taking pressures and increased investor caution during the National Day holiday [1][5][12] - Despite the overall decline, some smaller securities apps and specialized tools have shown positive growth, indicating a divergence in user engagement across different platforms [12][14] User Activity Trends - In October, the top 50 securities apps all experienced a decline in active users, with only Huatai Securities' "Zhang Le Wealth" app surpassing 10 million active users [10][11] - The top three third-party apps, Tonghuashun, Dongfang Wealth, and Dazhihui, continue to dominate the market with significant user bases, while the gap between third-party apps and broker-owned apps is gradually narrowing [8][12] - The overall user activity in October was the fourth highest of the year, following a peak in September, which saw 175 million active users [11][12] Market Dynamics - The market's high base effect from October 2024 has put pressure on year-on-year comparisons, contributing to the observed declines in user activity [1][5][11] - The number of new A-share accounts opened in October 2025 was 2.31 million, reflecting a month-on-month decline, which aligns with the decrease in app activity [8][12] - The competitive landscape among the top 50 apps remained stable, with no changes in rankings despite the overall decline in user activity [11][12] Technological Advancements - Securities firms are increasingly investing in financial technology, transitioning their apps from basic trading tools to comprehensive wealth management platforms that integrate research, education, and lifestyle services [3][14][15] - The integration of AI technologies is becoming a focal point for firms, with new AI-driven applications being launched to enhance user experience and engagement [14][15] - The emphasis on user-centric services and intelligent solutions is seen as essential for navigating market fluctuations and ensuring long-term growth [15][16]