“不眠生意”成为消费新蓝海，谁是下一个赢家？

Core Viewpoint - The rise of 24-hour business operations in various sectors, particularly in food and beverage, reflects changing consumer demands and urban lifestyles, with a significant focus on nighttime consumption and emotional value rather than just functional value [4][8]. Group 1: Night Economy Trends - Many businesses, including tea shops and convenience stores, are extending their operating hours to cater to the growing demand for nighttime services, with some establishments reporting a 1.8 times increase in nighttime customer spending compared to daytime [5][6]. - The Jiangsu province has implemented policies to promote the night economy, encouraging businesses to adapt their operations to meet the needs of night consumers [4][5]. - The nighttime consumer base includes night shift workers, students, and young people, indicating a shift in lifestyle and work patterns that necessitate 24-hour services [7][8]. Group 2: Consumer Behavior and Preferences - Consumers are increasingly seeking emotional fulfillment through their purchases, with nighttime offerings providing a sense of comfort and companionship [8][9]. - A significant portion of consumer spending, approximately 60%, occurs during nighttime hours, highlighting the importance of this market segment [7][8]. - The demand for convenience and immediate gratification is driving the growth of nighttime consumption, with many consumers valuing the ability to access services at any hour [8][9]. Group 3: Operational Challenges - The 24-hour business model faces challenges such as high operational costs, including employee wages and utilities, which can lead to financial strain if nighttime revenues do not meet expectations [9][11]. - Employee turnover in night shifts poses a challenge for maintaining service quality and increasing recruitment and training costs [11]. - The unpredictability of nighttime customer traffic creates additional risks for businesses, necessitating strategies to cultivate stable nighttime consumer habits [9][12]. Group 4: Innovative Solutions - Some businesses are innovating by creating unique consumer spaces, such as cafes with study areas, to attract a diverse clientele during nighttime hours [12]. - Simplifying product offerings during nighttime operations can help reduce waste and streamline service, allowing businesses to operate more efficiently [12]. - Collaboration between businesses and government is essential to support the growth of the night economy, ensuring that urban planning and policies align with the needs of nighttime consumers [12].