BAY AREA HOST COMMITTEE AND DOLBY PARTNER TO DELIVER IMMERSIVE FAN EXPERIENCES

Core Viewpoint - The Bay Area Host Committee (BAHC) has formed a partnership with Dolby to enhance live sports and real-time streaming experiences during Super Bowl LX in February 2026, showcasing Dolby's innovative technologies [1][3][4]. Partnership Details - Dolby is designated as the Official Signature Partner of BAHC for Super Bowl LX, aiming to set new standards for technology in major sporting events [1][3]. - The partnership includes Dolby serving as the Premier Partner of the BAHC Super Bowl LX Innovation Summit, featuring immersive demonstrations and thought-leadership sessions [4][6]. Technological Innovations - Dolby will showcase its technologies, including Dolby Vision, Dolby Atmos, and Dolby OptiView, to create immersive and interactive streaming experiences that enhance audience engagement [3][4]. - The collaboration aims to redefine fan experiences through innovative technologies that connect entertainment, culture, and community [4][6]. Community Engagement - The partnership will spotlight the intersection of technology and community, with programs designed to create opportunities and lasting impact [6][7]. - Dolby and BAHC will collaborate on a branded content series that celebrates innovation and community in the Bay Area [6]. Event Highlights - Dolby will play a significant role in the BAHC Kickoff Party at its San Francisco headquarters, providing exclusive demos and experiences [5]. - Throughout the Super Bowl week, fans will engage with Dolby's innovations through various immersive activations and events across the Bay Area [6].