2026年初开业！泉州台商区首个“奥莱商业体”签约落地！

Core Insights - The article discusses the signing of a partnership between Taiwan's Lake East Plaza and China-Italy Outlet, aiming to create a new benchmark for international "duty-free + outlet discount" commerce [4] Group 1: Project Overview - The Lake East Plaza, formerly known as Taiwan Business Baolong Plaza, will undergo strategic renovations after being acquired by Hengchang Real Estate in April 2024, with a name change to "Taiwan Business Lake East Plaza" [4] - The first phase of the project will feature over 200 international brands and is set to officially open on January 22, 2026 [4] - The new commercial segment, China-Italy Outlet, will cover an area of over 30,000 square meters with an investment exceeding 500 million yuan, featuring a diverse range of categories including luxury, beauty, sports, and children's apparel [4] Group 2: Business Model and Strategy - The collaboration aims to leverage a comprehensive ecosystem and advanced digital outlet systems to propose a dual-core driven model of "high-cost performance outlet retail + renewed shopping experience" [4] - The partnership is expected to break the traditional outlet model that primarily sells clothing, creating a shopping center centered around outlets that caters to shopping, dining, entertainment, and social needs [4] Group 3: Industry Context - Hong Kong Outlet (Global) Supply Chain Co., Ltd. is highlighted as a leading player in the international outlet industry, connecting global brands with the Chinese market through a direct supply chain model [6] - The company focuses on providing high-quality consumer experiences by eliminating intermediaries and offering direct access to international brands [6] - In addition to the Lake East Plaza project, two other outlet brands are also being developed in Quanzhou, indicating a growing trend in the outlet shopping sector in the region [7]