曾光明：在高质量发展的赛道上，企业要跑出“加速度”

Core Insights - The seminar on "Shanxi Fenjiu's Second Phase of High-Quality Development Strategy" highlighted the need for brand communication to adapt to environmental changes and even anticipate them [1] Group 1: Brand Communication - The founder of Beijing Guanghua Density Information Technology Co., Ltd. emphasized that every technological change rewrites commercial logic, impacting the entire imagination of the industry [3] - The evolution of communication mediums, from bamboo slips to social media, has significantly enhanced information dissemination efficiency, reshaping content production and brand communication [3] Group 2: Impact of Short Video - Short video has transformed into a fundamental infrastructure for global information dissemination, creating trillions in new economic value and leading to an explosive growth in the number of short video companies [4] - The rise of short video has drastically improved communication efficiency, enabling brands to establish themselves in just three days and allowing cities to gain popularity through brief video content [4] Group 3: Fenjiu's Brand Strategy - As one of China's four famous liquors, Fenjiu should focus on the underlying logic of communication rather than rushing into content and creativity [5] - The challenge for Fenjiu's second phase of high-quality development lies in effectively conveying its rich history and cultural heritage within the short video ecosystem [5]