让“国潮”涌动“世界潮”（人民时评）

Core Insights - The cultural export from China has seen significant growth, with over 50 billion yuan in exports of festive goods, dolls, and animal-shaped toys in the first three quarters of the year, reaching over 200 countries and regions globally [1] - The rise of "interest consumption" is driving the popularity of niche products in the mass market, supported by China's manufacturing capabilities and cultural innovation [2] - Effective communication and understanding of local cultures are crucial for the sustainable success of cultural products abroad, as evidenced by successful adaptations in animation and dance [3] - The cultural industry needs a robust market system and innovative products to enhance its global influence, with companies like Yuewen Group reporting an 80% increase in overseas publishing contracts and over 200% growth in authorization amounts [4] Group 1 - Cultural products are gaining traction globally, with significant export figures indicating a growing influence on modern global consumer culture [1] - The concept of "interest consumption" is emerging, allowing niche products to penetrate mainstream markets, bolstered by China's advanced manufacturing capabilities [2] - Cultural innovation is key, with products like the "Dunhuang Feitian" theme integrating Eastern aesthetics with global youth culture [2] Group 2 - Communication barriers and cultural differences can hinder the acceptance of cultural products abroad, necessitating relatable storytelling and local integration [3] - Successful examples include the animated film "Nezha" and the original dance drama "Yongchun," which blend local cultural elements with universal themes [3] - A localized approach, such as tailored content for specific markets, enhances the appeal of Chinese cultural products abroad [3] Group 3 - A well-structured cultural industry and market system are essential for fostering innovation and expanding the reach of Chinese culture [4] - Companies are increasingly focusing on creating high-quality cultural products and expanding into international markets, as seen with the growth of cultural enterprises in designated trade bases [4] - The overall trend indicates a strong momentum for cultural exports, with expectations for Chinese culture to flourish globally [4]