体育＋消费大有空间（市场漫步）

Core Insights - The article emphasizes the importance of enhancing "new supply" in the sports industry, promoting the integration of sports with tourism and other sectors to create high-quality event IPs and comprehensive consumption scenarios [1][3] - The growth of sports consumption is driven by a resonance between supply and demand, evolving from traditional physical goods to a diverse landscape that includes services and experiences [2][3] Group 1: Sports Consumption Trends - Sports consumption has shifted from focusing primarily on physical goods like apparel and equipment to a more diverse model that includes event viewing, fitness training, and outdoor experiences, with niche sports gaining popularity [2] - In the first half of the year, sales of sports entertainment products in monitored units increased by 22.2% year-on-year, with key events in regions like Fujian and Sichuan generating average consumption exceeding 30 million yuan per event [2] - The online consumption in outdoor sports reached over 300 billion yuan last year, and the projected in-field consumption for ski resorts during the 2024-2025 winter season is expected to reach 78.613 billion yuan [2] Group 2: Policy and Development Initiatives - The State Council's recent policy aims for the sports industry to exceed 7 trillion yuan by 2030, focusing on cultivating world-class sports enterprises and events [3] - To stimulate sports consumption, the article suggests enhancing the quality of supply, enriching consumption scenarios, and promoting the integration of sports with tourism, ecology, and technology [3] - Recommendations include optimizing the consumption environment, increasing public access to sports venues, and implementing local initiatives like sports consumption vouchers to boost engagement [3]