Core Insights - The article emphasizes the potential for growth in the silver-haired tourism market, highlighting the need for differentiated travel products tailored to the elderly population [1][2] Group 1: Market Demand and Consumer Insights - There are approximately 90 million individuals aged 60 to 64 in China, referred to as "new elderly" or "vibrant seniors," indicating a strong consumer potential in this demographic [1] - Current tourism offerings often do not cater to the specific needs of older adults, suggesting a lack of segmentation in the market compared to products for younger age groups [1] Group 2: Product Development and Service Enhancement - Recommendations include adapting travel itineraries to be more suitable for older adults, such as incorporating health monitoring devices and improving accessibility features at tourist sites [1] - The article suggests that tourism products for seniors should include health management services, such as nutritionists and health checks, to better meet their needs [2] Group 3: Thematic and Experience-Based Travel - The article proposes the introduction of themed deep-dive tours, such as nostalgia trips for former "sent-down youth," and special experiences like wedding photo shoots for seniors who missed out on such opportunities [2]
用细分产品满足银发群体旅游需求(市场万花筒)
Ren Min Ri Bao·2025-11-19 22:20