商务部：前10月AI眼镜、智能手表等智能穿戴网零额同比增长23.1%

Core Insights - The Ministry of Commerce reported a 9.6% year-on-year increase in online retail sales in China for the period from January to October 2025, indicating a robust growth in e-commerce [1][2] - Significant growth was observed in smart products, online services, and instant e-commerce, with smart wearable devices like AI glasses and smartwatches seeing a 23.1% increase in sales [1][2] - The "Silk Road E-commerce" initiative has led to the establishment of 12 innovative practice cases, promoting China's market as a global opportunity [3] E-commerce Growth - Online retail sales in China increased by 9.6% year-on-year from January to October 2025 [1][2] - Sales of smart wearables grew by 23.1%, while online service consumption rose by 21% [1][2] - The dining sector, particularly online coupon purchases leading to offline experiences, saw a 25.1% increase [1][2] - Instant e-commerce sales grew by 24.3%, reflecting a strong demand for convenient consumption [1][2] Digital Transformation - The e-commerce sector is aiding the digital transformation of small and medium enterprises, with over 400 industry e-commerce matchmaking events held [2] - Key sectors such as textiles and pharmaceuticals experienced transaction growth of 5.5% and 3.4%, respectively [2] - Agricultural products and rural online retail sales increased by 9.5% and 7.5%, respectively, indicating a positive trend in rural e-commerce [2] International Collaboration - The "Silk Road E-commerce" initiative has facilitated 36 events to promote China's market globally [3] - The initiative has led to a 8.9% increase in sales of imported goods from monitored platforms [3] - Notable sales growth was recorded for specific products, such as a 73.7% increase in Uzbek candy and a 39.9% increase in Thai mangosteen [3]