潮玩资本化的“中场战事”

Core Viewpoint - Sony Pictures has acquired the film adaptation rights for Bubble Mart's LABUBU, which is still in the early stages of development, with no decision made on whether it will be a live-action or animated film [1] Group 1: Bubble Mart's Market Position - Bubble Mart has experienced a significant valuation fluctuation, particularly after its peak in August, reflecting a shift from a "blind box promotion + emotional economy" model to a more sustainable "IP blockbuster X global retail" approach [2][5] - The collaboration with Sony serves as a hedge against skepticism from overseas investors, particularly in the Hong Kong market [3] Group 2: Expansion and Growth Drivers - The primary growth driver for toy companies, including Bubble Mart and Miniso, is their expansion into the European and American markets, with many new toy brands focusing on this strategy [4] - The value of IP becomes more pronounced in international markets, as IP exports can support larger narratives in the capital market [4] Group 3: Capitalization Trends - The current wave of capitalization in the toy industry is characterized as a "mid-game battle," with several companies preparing for IPOs, indicating a potential shift in the industry landscape [6] - The toy industry has seen a significant increase in capital activity compared to the previous year, with at least seven financing events in the blind box sector from January to August [8] Group 4: Historical Context of Capitalization - The toy industry's capitalization began in 2015, experiencing three peaks corresponding to the overall development of the IP industry [9] - The first peak (2015-2018) saw toys viewed as a monetization segment of the IP industry, while the second peak (2020-2022) marked the emergence of the "toy" concept as an independent market value [10][12] Group 5: Future Outlook and Challenges - The toy industry is expected to see further differentiation between listed and non-listed companies, with a trend towards oligopolization among top companies that possess strong IP matrices and mature supply chains [47] - The rise of AI toys presents new opportunities, with the potential for rapid global expansion due to China's competitive supply chain capabilities [49][50]