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Core Viewpoint - Douyin has initiated offline payment testing, allowing consumers to use Douyin Pay in daily shopping and dining scenarios, aiming to simplify the payment process and enhance user experience [1][6]. Group 1: Douyin Pay Development - Douyin Pay has obtained an internet payment license through the acquisition of Wuhan Hezhong Yibao Technology Co., which was officially renamed Douyin Payment Technology Co., Ltd. in June 2024 [3][4]. - Following the acquisition, Douyin Pay has expanded its services to include offline payment capabilities, significantly increasing its e-commerce gross merchandise volume (GMV) from 200 billion yuan to 3.43 trillion yuan by 2024, making it the third-largest player in the market [4][10]. - Douyin Pay's registered capital has increased to 3.15 billion yuan, positioning it as the fourth-largest payment institution in China [17]. Group 2: Competitive Landscape - The Chinese mobile payment market is dominated by Alipay and WeChat Pay, which together hold over 90% market share, making competition for Douyin Pay challenging [12][14]. - Alipay's transaction volume is projected to reach 200 trillion yuan in 2024, with a slight increase expected in 2025 [14]. - Douyin Pay's rapid expansion into payment scenarios and financial services, including consumer loans and installment payments, is seen as a direct response to the competitive pressure from Alipay and WeChat Pay [19][21]. Group 3: Strategic Initiatives - Douyin is focusing on building a comprehensive financial ecosystem by integrating payment services with its content and e-commerce platforms, aiming to replicate successful models like Alipay's Yu'ebao [11][21]. - The company is also exploring cross-border payment solutions, starting with TikTok's e-commerce initiatives in markets like Indonesia and the UK [10][11]. - Douyin Pay's promotional strategies, such as offering zero-interest loans, are designed to attract more users and enhance its financial service offerings [19][21].