红果“挖角”爆款编剧,编剧工作室会被釜底抽薪吗?
3 6 Ke·2025-11-20 01:58

Core Insights - The article discusses the new policy by Hongguo, a short drama creation service platform, which allows screenwriters to independently register and join the platform, marking a shift from previous reliance on screenwriter studios [1][3][9] - This new approach aims to connect directly with potential hit screenwriters, bypassing the traditional studio model, which may impact the current short drama screenwriting market [3][9] Summary by Sections New Policy Implementation - On November 3, Hongguo announced the open beta for independent screenwriter registration, allowing them to complete the entire process from registration to gaining platform permissions [1] - This policy differs from the previous support for screenwriter studios introduced in August, which encouraged individual screenwriters to affiliate with studios for better revenue sharing [1][4] Evolution of Collaboration - Hongguo's collaboration with screenwriters has evolved through three stages: individual registration, studio affiliation, and now direct independent entry [3][4] - The previous process was cumbersome, requiring internal approval, which led to delays in submissions; the new policy aims to streamline this process [4][6] Benefits for Stakeholders - The new policy benefits three parties: novice screenwriters can quickly join and submit scripts, studios can enhance submission success rates, and Hongguo can improve content quality and efficiency [6][10] - Screenwriter studios act as efficient intermediaries, helping to identify and nurture promising talent, but the new policy seeks to connect directly with top individual screenwriters [7][9] Market Impact - The article suggests that the new policy may not significantly affect established screenwriter studios, as many screenwriters still prefer the support and higher submission success rates offered by studios [10][13] - Established studios have strong market positions due to their high account weights and professional support, making them a preferred choice for most screenwriters [10][12] Talent Strategy - Hongguo's strategy appears to focus on attracting high-potential screenwriters while maintaining the existing studio ecosystem, indicating a selective approach to talent acquisition [13] - The policy is seen as a way to secure core creative talent directly, enhancing the platform's control over content quality and diversity [13]