小米法务背刺雷军，天塌了

Core Viewpoint - The article discusses the rapid rise and subsequent challenges faced by Xiaomi's automotive division, highlighting the impact of CEO Lei Jun's personal brand on consumer trust and the company's market performance [1][23]. Group 1: Xiaomi Automotive Controversy - Xiaomi's SU7 Ultra model faced backlash from owners who claimed the vehicle did not match its promotional materials, leading to demands for refunds [2][4]. - The company acknowledged the lack of clarity in its communications and offered compensation options, which further angered customers, resulting in legal action against Xiaomi [5][10]. - Xiaomi's legal defense included claims that Lei Jun had warned consumers about pricing and that the promotional content was not part of the purchase contract [7][9]. Group 2: Financial Performance - Xiaomi reported a total revenue of 113.1 billion yuan for Q3, a year-on-year increase of 22.3%, with an adjusted net profit of 11.3 billion yuan, up 80.9% year-on-year [10][12]. - The smart electric vehicle segment showed significant growth, with revenues reaching 29 billion yuan, a 199.2% increase year-on-year, and the division achieved its first quarterly profit [12][16]. - Xiaomi's automotive division delivered over 100,000 vehicles in Q3, with total deliveries surpassing 260,000 units for the year, aiming for a target of 350,000 units by year-end [16][22]. Group 3: Market Position and Future Outlook - Despite impressive financial results, Xiaomi's stock price fell, indicating market skepticism about the sustainability of its automotive success [22]. - The article emphasizes the need for Xiaomi to shift consumer trust from Lei Jun to the brand itself as the automotive market matures, focusing on product quality and customer experience [23]. - Xiaomi's ongoing investment in R&D, with a budget of 30 billion yuan for the year, is seen as crucial for maintaining competitive advantage in the automotive and AIoT sectors [19].