有钱人哄抢的杭州豪宅，现在也愁卖了？

Core Viewpoint - The luxury real estate market in Hangzhou is experiencing a shift, with high-end properties now employing channel distribution and全民营销 (mass marketing) strategies to accelerate sales, a departure from traditional methods that prioritize exclusivity and targeted marketing [1][3][4]. Group 1: Market Dynamics - Several high-end properties in Hangzhou have started offering substantial commissions and rewards to attract buyers, with commissions reaching up to 200,000 yuan per unit [1][3]. - The proportion of luxury residential projects in Hangzhou that have initiated channel distribution has increased compared to before October, although it remains below 50% [1][3]. - The cancellation of new home price limits has led to a decrease in the price disparity between new and second-hand homes, resulting in a more cautious buying sentiment among high-net-worth individuals [3][4][6]. Group 2: Sales Performance - The sales pace of luxury properties has slowed, with some projects experiencing a significant drop in buyer interest, as evidenced by the declining number of registrations for new launches [7][8]. - Despite the slowdown, the overall new home sales in Hangzhou have shown a year-on-year increase, with 36,800 units sold as of November 18, reflecting a 3.42% growth [8][9]. - The average price for luxury apartments has risen, with a reported increase of 18% month-on-month and 42% year-on-year, indicating sustained demand despite the changing market conditions [9]. Group 3: Future Outlook - An influx of over 6,000 luxury properties priced above 10 million yuan is expected to enter the market in the next year, which may extend the absorption period for these high-end units to over 33 months based on current sales trends [9]. - The competitive landscape for premium land parcels in Hangzhou is intensifying, with record-breaking land prices being set, suggesting a robust long-term outlook for the luxury real estate sector [4][5].