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长安汽车正式进入印尼市场

Core Insights - Changan Automobile officially entered the Indonesian market with a brand launch event in Jakarta, showcasing its three smart new energy brands: Avita, Deep Blue, and Changan Qiyuan, along with several new models [1][3] Group 1: Market Entry - Indonesia is the largest automotive market in Southeast Asia, with a population exceeding 280 million and rapidly growing vehicle ownership, making it a key hub for global automotive strategies [3] - In February, Changan signed a strategic cooperation agreement with local automotive group Indomobil, marking the initial step into the Indonesian market [3] Group 2: Strategic Vision - Changan's Executive Vice President, Ye Pei, emphasized Indonesia's strategic position in Southeast Asia's green mobility development, committing to the principle of "In Indonesia, for Indonesia" [3] - The company aims to drive local product, research, and manufacturing localization, focusing on green development and technological innovation [3] Group 3: Future Plans - Changan plans to establish a comprehensive local after-sales service system, including service centers across Indonesia [3] - Future considerations include local production to enhance technology transfer, strengthen the local automotive supply chain, and cultivate local automotive talent [3] - Changan is accelerating its global strategy, having entered 103 markets worldwide, including Indonesia [3]