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Core Insights - The article highlights the growing trend of health and wellness tourism in Jinxi County, Jiangxi Province, driven by the increasing consumer demand for health-oriented experiences and services [1][3][5] Group 1: Health and Wellness Industry Development - The health and wellness industry encompasses various sectors including health tourism, wellness services, recreational activities, and healthy dining, aligning with modern consumers' pursuit of a healthy lifestyle [1][5] - Jinxi County has seen a rise in health consumption, with a reported 10.3% increase in tourist reception and a 7.98% increase in tourism revenue in the first half of the year [3][9] - The "Health China 2030" plan promotes the integration of health with tourism, internet, fitness, and food sectors, indicating a strategic direction for the industry [4][5] Group 2: Ecological and Cultural Integration - Jinxi County is developing a model that combines ancient villages with ecological and medical wellness, creating a comprehensive health consumption chain [3][9] - The county boasts 128 well-preserved ancient villages, with initiatives to enhance these sites through eco-friendly and culturally rich wellness experiences [2][3] - The integration of traditional industries, such as the fragrance and spice sector, with wellness tourism is creating new opportunities for visitor engagement and health experiences [5][6] Group 3: New Products and Experiences - New wellness products and experiences are emerging, such as yoga sessions in scenic areas, organic farm activities, and family health programs [3][5] - Jinxi County's fragrance town offers various themed areas for visitors to engage in aromatic experiences, including tea blending and natural product crafting [6][7] - The county is also promoting fishing as a wellness activity, with events and facilities designed to attract health-conscious tourists [7][9] Group 4: Economic Impact and Employment - The wellness tourism sector is significantly impacting local economies, with over 30,000 visitors annually to the fishing center alone, creating jobs and boosting local businesses [8][9] - The county's strategy includes leveraging sports events to enhance the integration of wellness tourism with local culture and ecology, fostering a multi-faceted economic development model [9]