NEW ORIENTAL(US:EDU) Guan Cha Zhe Wang·2025-11-20 03:33Core Viewpoint - The recent controversy surrounding Yu Minhong's trip to Antarctica highlights the company's culture of encouraging employee feedback and the potential strategic alignment of this trip with New Oriental's emerging cultural tourism business [1][4][7]. Group 1: Employee Engagement and Company Culture - Yu Minhong emphasized that allowing employees to express dissatisfaction is a tradition at New Oriental, indicating a commitment to addressing internal issues [1]. - In response to employee complaints about his trip, he stated that dissatisfaction reflects a problem between the employee and the company that should be corrected [1]. Group 2: Antarctica Trip Details - Yu Minhong clarified that the cost of the Antarctica trip varies significantly, ranging from 50,000 to 300,000 yuan, with his own trip costing between 200,000 and 250,000 yuan [1]. - He plans to take around 10 outstanding employees and members of Dongfang Zhenxuan to Antarctica next winter, supported by the company [1]. Group 3: Cultural Tourism Business Development - New Oriental's cultural tourism business, which began testing in 2023, is seen as a potential growth area, aiming to integrate educational services with high-end travel experiences [7]. - The company plans to launch several mature travel routes and training camps by 2025, positioning this initiative as a third potential public listing for New Oriental [7]. Group 4: Employee Benefits and Membership - As part of the 32nd anniversary celebration, New Oriental offered a 199 yuan membership card to employees, providing various discounts on products from Dongfang Zhenxuan [8][10].