Core Insights - The Chinese live streaming industry has experienced explosive growth since 2016, with significant increases in both platforms and audience numbers, establishing itself as a key component of the internet culture market [1] - As of December 2024, the number of live streaming users in China reached 833 million, representing a year-on-year increase of 17.37 million users, or 2.13%, accounting for 75.2% of the total internet user base [3] - E-commerce live streaming leads the market, with 597 million users as of June 2024, making up 54.7% of internet users, and contributing significantly to consumer growth [4] - The live streaming market in China is projected to reach 212.64 billion yuan in 2024, reflecting a 1.5% increase from 2023, showcasing resilience in a complex environment [5] - The growth of the live streaming industry is driven by technological innovation and deepening market segmentation, with platforms like Douyin and Kuaishou exploring generative AI to enhance content creation and user experience [8] Industry Segmentation - The live streaming media industry in China can be categorized into five main types: e-commerce live streaming, sports live streaming, game live streaming, reality show live streaming, and concert live streaming [1] - E-commerce live streaming is the core driver of consumption growth, while sports live streaming benefits from stable growth due to the popularity of event IPs [4] - Game live streaming continues to penetrate the market, supported by the maturation of the esports industry, while reality shows and concert live streaming expand their audience through a hybrid online and offline model [4]
2025年中国传媒行业细分市场分析 技术赋能与垂类深耕成市场发展双引擎【组图】
Qian Zhan Wang·2025-11-20 04:33