网售假冒儿研所三件套不断：身份证即开店 器械资质就能卖 平台审核遭系统性突破

Core Viewpoint - The article highlights the ongoing issue of counterfeit products, specifically a fake eczema treatment sold on the Taobao platform, illustrating the challenges consumers face in seeking redress and the systemic failures of the platform's regulatory mechanisms [1][12]. Group 1: Personal Store Challenges - Consumers can easily open personal stores on Taobao using just an ID, leading to difficulties in holding sellers accountable for counterfeit products [2][6]. - The refund process does not eliminate the presence of counterfeit goods, as sellers can quickly change their store names and continue operations [1][6]. - The lack of business licenses for personal stores complicates consumer complaints and accountability [2][6]. Group 2: Misuse of Corporate Store Credentials - Some corporate stores exploit their legitimate credentials to sell counterfeit products, misleading consumers into believing they are purchasing from reputable sources [7][9]. - A specific corporate store, "Lingfang Flagship Store," has a significant sales volume but lacks the necessary qualifications to sell many of the products listed, including the fake eczema treatment [7][9]. - Misleading product information is prevalent, with items being misclassified and associated with unrelated medical device registration numbers [9][11]. Group 3: Systemic Regulatory Failures - The platform's regulatory mechanisms are superficial, focusing on the existence of credentials rather than their relevance to the products sold [12][14]. - The response to consumer complaints is often limited to refunds and removing individual listings, failing to address the broader issue of counterfeit sales [14][15]. - The low cost of violating regulations allows sellers to easily re-establish themselves under new identities, perpetuating the cycle of counterfeit sales [14][15].