乘风AI，快手已经开始迎来收获期

Core Viewpoint - Kuaishou reported strong Q3 performance with total revenue of 35.6 billion RMB, a year-on-year increase of 14.2%, driven by a 19.2% growth in core commercial revenue, indicating sustained business vitality and profitability [1][2][3]. Revenue and Profitability - Total revenue for Q3 reached 35.6 billion RMB, with a gross profit of 19.4 billion RMB, reflecting a gross margin of 54.7% [2]. - Operating profit surged to 5.3 billion RMB, marking a 69.9% increase year-on-year, while adjusted net profit rose by 26.3% to 5 billion RMB [2][3]. User Engagement and E-commerce Growth - Daily Active Users (DAU) hit a record high of 416 million, continuing a trend of growth over three consecutive quarters [3]. - E-commerce Gross Merchandise Volume (GMV) grew by 15.2% year-on-year, reaching 385 billion RMB [3]. AI Integration and Business Transformation - AI has begun to show quantifiable operational and financial impacts across Kuaishou's business chain, enhancing content understanding, recommendation, and marketing decision-making [4][5]. - The introduction of AI models like OneRec and G4RL contributed approximately 4-5% incremental revenue to online marketing services [5][6]. Kuaishou's AI Business Development - Kuaishou's AI division, Keling AI, launched the 2.5 Turbo model, achieving significant improvements in video generation capabilities and reducing costs by about 30% [6][8]. - Keling AI's revenue exceeded 3 billion RMB in Q3, with a user base surpassing 45 million and over 200 million videos generated [6][8]. Market Outlook and Future Strategies - The visual effects market for AI applications is projected to grow significantly, with Kuaishou focusing on AI-driven content creation and marketing [8]. - Kuaishou plans to enhance its C-end applications by integrating video generation with social interactions, aiming for broader commercialization [9].