小米汽车开始挣钱,卖一台车净赚6434元,雷军最新发声
2 1 Shi Ji Jing Ji Bao Dao·2025-11-20 04:53

Core Insights - Xiaomi Group reported a total revenue of 113.1 billion yuan for Q3 2025, representing a year-on-year growth of 22.3%, with adjusted net profit reaching 11.3 billion yuan, a significant increase of 81%, marking a historical high [1] - The financial report indicates a successful transition between old and new growth engines, with innovative businesses like smart electric vehicles and AI achieving profitability for the first time in a single quarter, while the traditional smartphone business faces pressure due to rising memory costs [1][3] - Xiaomi's partner and president, Lu Weibing, emphasized the importance of continuous capability building to enhance resilience against uncontrollable environmental factors [1] Innovative Business Performance - The smart electric vehicle and AI sectors became the core growth drivers, with Xiaomi delivering 108,796 vehicles in Q3 and a total of 265,967 vehicles in the first three quarters, achieving profitability for the first time with an operating profit of 700 million yuan [3] - The average profit per vehicle sold was 6,434 yuan, exceeding expectations and validating the product strength and business model of Xiaomi's automotive division [3] Smartphone Business Challenges - Xiaomi's global smartphone shipments reached 43.3 million units in Q3, generating revenue of 45.969 billion yuan, but the smartphone business faced a decline in gross margin to 11.1% due to rising costs of core components [5] - Lu Weibing noted that the current memory price increase is driven by strong demand for HBM (High Bandwidth Memory) from AI, leading to a long-term cost pressure on the smartphone segment [5] Internet Services Contribution - The internet services segment generated revenue of 9.4 billion yuan in Q3, reflecting a year-on-year growth of 10.8%, primarily driven by strong performance in advertising [6] IoT Business Growth - Xiaomi's IoT and lifestyle product revenue reached 27.6 billion yuan in Q3, maintaining year-on-year growth for seven consecutive quarters, with a gross margin of 23.9% [8] - The overseas market has become a significant growth driver for IoT, with record revenue achieved in Q3, and plans for further expansion in Southeast Asia and Europe [8] R&D Investment and Long-term Strategy - Xiaomi's R&D expenditure in Q3 amounted to 9.1 billion yuan, a 52.1% increase year-on-year, with total R&D investment for the first three quarters nearing last year's total [10] - The company aims to become a global leader in core technology through substantial investments in foundational technologies, particularly in AI [10] Future Challenges and Strategic Focus - Despite achieving profitability in the automotive sector, challenges are anticipated in 2026 due to reduced purchase tax subsidies and intensified competition [11] - The smartphone business continues to face long-term cost pressures, while the IoT sector is navigating a transitional phase in the domestic appliance market [11] - Xiaomi plans to focus on consolidating automotive profitability, advancing smartphone premiumization, and leveraging opportunities in AI to achieve high-quality growth [11]