“双11”金融促消费直击：有专卖店零售额实现30%增长

Core Viewpoint - The "triple empowerment model" of "policy subsidies + financial support + merchant discounts" has effectively stimulated consumer spending during the recent shopping festival, with significant contributions from consumer finance companies [1][4]. Group 1: Consumer Finance Impact - Haier Consumer Finance reported over 30% retail sales growth during the "Double 11" shopping festival due to their zero-interest installment activities [1]. - Ma Shang Consumer Finance issued over 20 million coupons to enhance consumer spending potential, including various types of interest-free and discount coupons [3]. - Zhongyuan Consumer Finance attracted 12,300 users during their "Double 11" event, indicating strong engagement in consumer finance offerings [3]. Group 2: Policy and Market Response - The implementation of the "Personal Consumption Loan Fiscal Subsidy Policy" since September 1 has led to increased participation from e-commerce platforms and brand merchants, enhancing the effectiveness of financial support [4]. - During "Double 11," the number of products eligible for interest-free installments on Taobao and Tmall reached millions, with a 60% increase in the coverage of high-instalment products [4]. - Zhongyuan Consumer Finance reported that by October 2025, their initiatives would benefit 3.31 million people, providing over 44.73 million yuan in consumer subsidies [5].