Core Insights - The smart glasses market is transitioning from general products to scenario-based solutions, with significant growth expected by 2026, where global shipments are projected to exceed 23.687 million units, and China's market is expected to surpass 4.915 million units [1][2] Group 1: Market Growth and Dynamics - The smart glasses market is anticipated to reach a critical growth point in 2026, driven by strategic positioning, a trial economy, and AI capabilities, with average prices maintaining around 1500 yuan, appealing to both tech enthusiasts and general consumers [2] - The demand and supply sides are both contributing to this growth, with brands aiming to secure the next generation of computing interfaces [2] Group 2: Product Experience Enhancements - Smart glasses are expected to see improvements in comfort and battery life, with weights dropping from 70-90 grams to around 50 grams by 2026, and over 45% of products expected to weigh less than 50 grams [3] - Battery life is projected to increase by 2-4 hours due to advancements in dual-chip and cloud collaboration architectures, addressing previous limitations [3] Group 3: Competitive Landscape - Manufacturers are focusing on functional differentiation to navigate hardware balance limitations, leading to a new phase of competition [3] - Non-color products are expected to account for 85% of the market by 2026, as companies create products tailored to specific use cases [3] Group 4: AI Integration and User Interaction - AI is enhancing smart glasses' role as a key input device across various platforms, with new interaction methods like micro-gestures and eye-tracking improving user experience [4] - By 2026, over 30% of smart glasses are expected to support AI capabilities, with 75% of voice assistants utilizing large models for complex tasks [5] Group 5: Ecosystem Development - The industry is shifting from hardware competition to ecosystem building, with major platforms opening core capabilities to developers, fostering a more unified development environment [6][7] - This transition aims to break the current bottleneck of scarce applications, enhancing the overall ecosystem [7] Group 6: Brand Collaboration and Market Strategy - Brand collaborations are expected to deepen, moving from resource sharing to comprehensive synergy, allowing for the exploration of new market spaces [8] - Smart glasses are building a "experience-decision" consumption loop, with a focus on enhancing user experience through professional channels and immersive demonstrations [8] Group 7: Supply Chain and Production Challenges - The strong demand for smart glasses is creating challenges in the supply chain, particularly in core components like optical waveguide lenses and high-performance chips [9] - By 2026, the supply chain is expected to achieve more efficient resource allocation and quality control to support market expansion [9] Group 8: Global Market Expansion - Chinese smart glasses manufacturers are projected to capture 45% of the global market by 2026, employing diverse strategies for overseas expansion [10] - These manufacturers are focusing on local partnerships and adapting proven domestic solutions for international markets to gain competitive advantages [10]
IDC：预计2026年中国智能眼镜市场迎来规模化拐点 出货量将突破491.5万台
Zhi Tong Cai Jing·2025-11-20 05:52