2025年焦作市冬季文旅促消费新闻发布会实录

Core Viewpoint - The city of Jiaozuo is launching a series of winter cultural and tourism consumption promotion activities from late November 2025 to January 2026, aiming to stimulate the winter tourism market and boost local economic growth through various events and favorable policies [5][12]. Group 1: Winter Cultural and Tourism Activities - The theme for the winter activities is "Warmth in Huai Chuan, Winter Tour Jiaozuo," focusing on consumer promotion and aiming to attract 9.5 million visitors and generate 7.5 billion yuan in tourism revenue [5][6]. - Five major seasonal activities will be developed: Ice and Snow Fun Season, Warm Winter Food Season, Cultural Performance Season, Warm Accommodation Season, and Sports and Tourism Integration Season [6][12]. Group 2: Ice and Snow Fun Season - The Ice and Snow Fun Season will feature attractions like a 10,000 square meter ski resort and a 3,000-meter canyon ice hanging group, along with themed performances and interactive experiences [6][7]. - Various family-friendly snow activities will be organized, including ice sculpture dinosaur worlds and snow play areas [7][8]. Group 3: Warm Winter Food Season - The Warm Winter Food Season will highlight non-heritage cuisine and health-preserving dishes, with events like "Culinary Journey" and "Winter Art Carnival" to promote local food culture [8][9]. - Special food trails will be created to guide visitors to local delicacies, enhancing the winter dining experience [9][10]. Group 4: Cultural Performance Season - The Cultural Performance Season will include diverse performances, such as a KPOP fan meeting and various cultural events to enrich the winter tourism experience [9][10]. - Light shows and cultural exhibitions will be organized to create a vibrant cultural atmosphere [10][11]. Group 5: Warm Accommodation Season - The Warm Accommodation Season will focus on enhancing local boutique hotels and winter wellness offerings, promoting a complete experience of staying, dining, and exploring [11][12]. - Special winter packages will be introduced, including traditional food and wellness services [11][12]. Group 6: Sports and Tourism Integration Season - The Sports and Tourism Integration Season will host various sports events and fitness activities, encouraging participation from both locals and visitors [11][12]. - Special policies will be implemented for athletes participating in provincial and national competitions, including free admission to local attractions [11][12]. Group 7: Winter Travel Benefits - Various ticket discounts and promotional packages will be offered, including half-price tickets and bundled deals for multiple attractions [12][13]. - A "ticket root" economic model will be introduced, allowing visitors to redeem tickets based on their spending at local businesses [12][13]. Group 8: Marketing and Promotion Strategies - A comprehensive marketing strategy will be implemented, utilizing both online and offline channels to promote the winter tourism brand "Warmth in Huai Chuan, Winter Tour Jiaozuo" [13][14]. - Social media campaigns will be launched to engage potential visitors and promote local attractions and events [13][14]. Group 9: Future Plans and Developments - The city aims to enhance its cultural and tourism offerings through innovative events and collaborations, ensuring a memorable winter experience for visitors [19][20]. - New initiatives, such as the "Jiaozuo Gift" campaign, will be introduced to promote local products and cultural heritage [21][22].