娃哈哈经销商大会背后：宗馥莉的缺席与无处不在

Core Insights - The 2025 national sales summary and commendation conference of Wahaha was held in a low-key manner, with significant changes in attendance and agenda compared to previous years [2][3] - Despite a reported revenue growth of 5 billion yuan, the atmosphere at the conference reflected a silent tension regarding the leadership of Zong Fuli, who was absent from the official event [2][6] - The number of attendees was drastically reduced to about 400, with stricter participation criteria for distributors [3][5] Financial Performance - Wahaha's water product sales grew approximately 30% in 2025, with certain product specifications seeing increases of over 70% and even up to 500% [5] - The number of distributors achieving over 10 million yuan in sales increased by 23%, while those exceeding 20 million yuan grew by over 50% [5] Leadership Changes - The conference was represented by Xu Simin, the newly appointed general manager, indicating a shift in leadership dynamics within the company [7] - Zong Fuli's influence remains strong despite her absence, as she has consolidated control through various strategic moves, including the transfer of distributor contracts and production capacities [8] Organizational Dynamics - The event's agenda was notably simplified, with a reduction in duration and the absence of certain traditional elements, reflecting a shift in the company's operational focus [3][5] - The official communication regarding the conference has transitioned from Wahaha's own channels to those of Hongsheng Group, suggesting a potential shift in power within the company's structure [5]