万物皆可赌？“预测市场”Kalshi推出“Labubu”预测合约，押注热门运动鞋和收藏品的转售价格

Core Insights - Kalshi is expanding its business from political elections and sports events to the consumer goods sector, indicating a shift towards mainstream acceptance in the prediction market industry [1] - The company has partnered with StockX to launch event contracts based on resale prices of popular sneakers, trading cards, and collectible toys, allowing users to bet on whether certain products will exceed specific price thresholds [1][2] - This new business category targets the growing alternative asset market, including limited edition sneakers and trendy collectibles, which often resell for multiples of their retail prices [1][3] Event Contracts Covering Diverse Consumer Goods - Under the partnership, Kalshi will utilize StockX's data to create event contracts covering sneakers, trading cards, and collectibles, starting with high-demand products from major brands [2] - Initial contracts will include anticipated releases like Jordan sneakers, Supreme hoodies, and Labubu blind boxes, with trading on average resale prices beginning in November and December [2] - StockX's CEO highlighted this development as a natural evolution of a platform built on stock market mechanisms [2] Targeting the "Everything Exchange" Goal - Kalshi aims to create a "marketplace for everything," focusing on deep, liquid, and high-volume markets, aligning with the recent growth trends in alternative asset categories [3] - The expansion into sneakers and collectibles reflects the increasing interest in these markets, where resale prices can significantly exceed retail prices [3] Regulatory Uncertainty Persists - Despite the progress towards mainstream acceptance, the prediction market industry operates in a gray area between financial trading and gambling, facing regulatory uncertainties [4] - Kalshi's previous legal victory against U.S. regulators has led to explosive growth in the industry, with Kalshi and competitors like Polymarket Exchange actively seeking funding for expansion [4]