Maharah Human Resources Co. announces signing Brand License Agreement with ManpowerGroup®

Core Insights - Maharah Human Resources Company has signed a Brand License Agreement with ManpowerGroup for five years, aiming to enhance its professional workforce recruitment and outsourcing capabilities [1][2] Group 1: Strategic Alignment - The Brand License Agreement (BLA) aligns with Maharah's growth strategy "NMOU" and focuses on expanding into professional workforce recruitment and outsourcing [1][2] - The BLA is designed to strengthen Maharah's competitive position in the human resources services market through value-added activities [2] Group 2: Financial Impact - The financial impact of the BLA on Maharah is expected to be realized in 2026, with no related parties involved in the agreement [3] Group 3: Operational Goals - The BLA will utilize Manpower's global brand and presence to provide employment and human resources services in Saudi Arabia, adhering to international standards [4] - The agreement emphasizes the transfer of global expertise and enhancement of local capabilities, supporting national value through localization programs and empowerment of national talents, in line with Saudi Vision 2030 [4] Group 4: ManpowerGroup Overview - ManpowerGroup is a leading workforce solutions company, publicly listed on the New York Stock Exchange, with over 2,100 branches in 75 countries and territories, and recorded revenues of approximately USD 18 billion in 2024 [5] - The BLA will enable comprehensive human resources solutions for local Saudi companies and foreign investors entering the Saudi market [5]