3 6 Ke·2025-11-20 07:00Core Viewpoint - The gaming industry is witnessing a significant shift as multiple game developers, including NetEase, are withdrawing their games from Android channel servers, rejecting the high revenue share model imposed by these platforms [1] Group 1: Industry Trends - Since October, several popular NetEase mobile games have exited the OPPO channel, with players required to migrate their accounts to continue playing on official servers [1] - The trend of "unbinding" from channel servers has been ongoing, with classic titles like "Dream of the Red Chamber" and "Light Encounter" also terminating their partnerships with OPPO [1] Group 2: Revenue Share Dispute - The high revenue share model for Android channels, which can reach up to 50%, has been publicly criticized by industry leaders, including NetEase's founder, who argues that this is detrimental to the industry ecosystem [1] - The shift away from traditional channel servers is partly due to a significant decline in natural traffic from mobile app stores, prompting game developers to explore alternative platforms like Douyin, Bilibili, and TapTap for customer acquisition [1]