Core Insights - Wumart Supermarket has opened four new "Learning Fat Donglai" stores in Beijing, marking the first implementation of its AI-driven new retail strategy in the northeastern suburbs of Beijing [1] Group 1: Store Openings and Locations - The newly opened stores are located in residential areas, which are expected to complement the surrounding community businesses [3] - The stores include the Xinjingping store in Pinggu District, Huaye Rose store in Tongzhou District, and Fengti Shidai store in Fengtai District, with the Mukexiyuan store set to open on November 21 [1][3] Group 2: Product Offering and Strategy - The new stores have introduced a product mix where 70% of the items are new, closely aligning with the product structure of Fat Donglai, which is at 80% [3] - The focus is on high-frequency repurchase categories such as cooked food, baked goods, and fresh produce, with a special emphasis on winter storage vegetables to cater to northern consumers' seasonal habits [3] Group 3: Technology and Service Enhancements - The stores utilize multi-point AI technology for comprehensive management of fresh product quality, implementing mechanisms like "daily clearance" for fresh items and time-based discounts for cut fruits [5] - New services include professional aquatic slaughtering and poultry pre-processing, along with amenities such as free tea, drinking water, microwaves, ice, blood pressure monitors, and pet storage [6] Group 4: Performance Metrics - After the renovation of the first "New Wumart" store, daily offline sales increased by over 2.5 times, and daily transaction frequency rose by nearly 1.5 times [6] - Overall, the daily sales and customer traffic of all "New Wumart" stores have seen an increase ranging from 50% to 300% compared to pre-renovation levels [6]
平谷迎首店 物美“学习胖东来自主调改”本周北京4店齐开