暖经济向“新”风劲吹！选品、询价、成交……企业做足“内功”开辟大市场

Core Insights - Cixi, Zhejiang is a major production base for heating appliances in China, accounting for one-third of the country's heater exports, with increasing orders as temperatures drop in the Northern Hemisphere [1] Group 1: Industry Performance - Cixi's heater export orders are rising, particularly for markets in Europe and North America [1] - The production capacity in a Cixi electric fireplace factory is currently between 20,000 to 30,000 units per day, with sales projected to reach approximately 100 million yuan for January to November 2025, reflecting a nearly 10% increase compared to the same period in 2024 [4] - As of now, Cixi has received orders for nearly 5 million units across various manufacturers [5] Group 2: Company Innovations and Growth - A Cixi appliance company reported total sales of 248 million yuan by the end of October, with expectations to exceed 270 million yuan by December, marking a 36% increase from 198 million yuan in 2024 [6] - The company has invested nearly 15 million yuan in research and development for 2025, contributing significantly to order and sales growth [8] - A specific product is projected to sell 480,000 units in 2025, a substantial increase from previous years where popular items sold around 20,000 to 30,000 units [10] Group 3: Market Expansion - Cixi has over 100 heater manufacturing companies, creating a comprehensive supply chain that enhances production efficiency and market competitiveness [12] - In the first three quarters of 2025, Cixi's heaters were exported to 101 countries and regions, with trade volume increasing in 64 of those markets, representing a growth of 16 new markets compared to 2024 [14]