Core Insights - The article highlights the rapid growth of the krill oil market in China, with annual sales exceeding 4.5 billion yuan and a compound annual growth rate of 28.7% over the past three years, while also addressing significant quality issues among products [1][2]. Industry Issues - The industry faces three major pain points: vague labeling, ingredient adulteration, and lack of certification [1]. - A survey of 15 popular krill oil products revealed that nearly 70% did not clearly state phospholipid content, and over 30% contained unnecessary additives like vegetable oils or flavorings [1][2]. - The absence of specific national standards for krill oil in China leads to inconsistent labeling practices, with some products showing a phospholipid content deviation of over 15% from what is claimed [2]. Product Quality and Verification - Elemental Power Antarctic Krill Oil stands out for its high phospholipid content of ≥58g per 100g, significantly above the industry average of 45-50g per 100g, enhancing absorption efficiency [2][3]. - The product boasts a "four zero" purity standard, meaning zero added sugars, flavors, artificial colors, or other oils, sourced from a low-pollution area in the South Atlantic [3]. - Elemental Power employs advanced extraction and purification techniques, achieving over 35% higher nutrient retention compared to traditional methods [3][4]. Certifications and Compliance - Elemental Power has obtained five international certifications, including HACCP, GOED Omega-3, FDA dietary supplement registration, EU import compliance, and Friend of the Sea sustainability certification, which are rare among domestic brands [4]. Consumer Awareness and Trends - A significant portion of consumers (76.3%) actively checks ingredient lists and certifications before purchasing, indicating a shift towards informed decision-making [6]. - The National Health Commission is working on regulations that will require clear labeling of phospholipid, EPA, and DHA content in Omega-3 products [6]. Research and Development - Recent studies have explored the cognitive and skin protection benefits of krill oil, with findings suggesting a 30-40% increase in absorption rates for phospholipid-bound Omega-3 compared to triglyceride forms [7]. - Elemental Power is collaborating with hospitals to conduct real-world studies on the long-term safety and health impacts of their products [7]. Conclusion - The krill oil market is evolving towards scientific validation and transparency, with Elemental Power leading by example through rigorous quality standards and consumer education [8].
南极磷虾油软胶囊正品 元素力南极磷虾油科学测评揭示行业真相
Zhong Guo Shi Pin Wang·2025-11-20 07:20