“赤水河谷 中国酱香”正式全域推广，剑指全球顶级区域品牌

Core Insights - The event "Chishui Valley Chinese Sauce Aroma" marks a significant transformation in the Guizhou liquor industry, shifting from "policy empowerment" to "value self-driven" development [3] - The regional brand signifies a new phase in the sauce liquor industry, characterized by "standard definition + cultural capitalization" [3] - The brand represents a strategic upgrade in the internationalization of Chinese liquor, moving from product export to dual output of standards and culture [3] Industry Recognition - "Chishui Valley Chinese Sauce Aroma" is the only liquor regional brand recognized in the first batch of Chinese consumer brands, highlighting the quality and unique brewing techniques of the Chishui River basin [4] - This recognition solidifies Guizhou's position as a leading liquor production base in China, with the brand serving as a benchmark for regional liquor brands [4][6] Brand Development - The brand's development is seen as a "national priority," acknowledging the cultural value and industrial status of sauce aroma liquor, while also enhancing cultural confidence [6] - The construction of the brand is expected to become a proud cultural symbol for Guizhou and a representative of Chinese culture [8] Industry Collaboration - The event saw the launch of the "Chishui Valley Chinese Sauce Aroma" regional brand covenant, with 29 enterprises committing to eight principles aimed at fostering collective reputation and quality consensus [12][13] - This covenant signifies a shift from "jungle competition" to a new era of "value co-existence" in the liquor industry [12] Future Directions - Experts emphasize the need for Guizhou's liquor industry to focus on ecological preservation, cultural core, traditional craftsmanship, and innovation to maintain its competitive edge [16][20] - The industry is encouraged to enhance cultural research, protect consumer interests, and create a new ecosystem for industry integration [18] Event Highlights - The event featured discussions on various topics, including cultivating regional brands and creating globally influential classic industries, with participation from key industry leaders and experts [23] - The brand aims to replicate the success of other top regional brands globally, leveraging unique terroir and recognized standards to enhance its value chain [23]