从小众到“顶流”小球转出大产业 “体育+”多样跨界为文旅发展添“动”力

Core Viewpoint - The rise of pickleball in Shangyou County, Jiangxi, is attributed to its low entry barrier, suitability for all ages, and potential for community engagement and economic development [6][9]. Group 1: Pickleball Characteristics - Pickleball is described as a hybrid sport combining elements of badminton, table tennis, and tennis, played on a smaller court with a slower ball speed, making it accessible for various age groups [4][7]. - The sport can be played in doubles, allowing for social interaction while playing, which enhances its appeal [4]. Group 2: Local Development and Promotion - In 2023, local officials recognized the potential of pickleball for community fitness and decided to promote it as a key sports industry initiative, leading to a comprehensive development plan [6]. - Over 50,000 people have engaged in pickleball activities in Shangyou, indicating its popularity and community integration [7]. Group 3: Infrastructure and Accessibility - The county has constructed over 310 pickleball courts, ensuring that residents have access to facilities within a five-minute walking distance [8]. - The largest ecological pickleball center was developed from previously unused land, showcasing a blend of sports and environmental aesthetics [8]. Group 4: Educational and Competitive Initiatives - Pickleball has been incorporated into the physical education curriculum of 36 local schools, with over 100 teams formed and more than 50 competitions held [11]. - The county has invested 10 million yuan annually to support the development of the pickleball industry, including training and events [11]. Group 5: Economic Impact and Industry Growth - The growth of pickleball has stimulated related industries, with local manufacturers innovating new materials for equipment, leveraging regional advantages [13]. - The integration of pickleball with local tourism, such as "pickleball + rafting" packages, has contributed to significant tourism revenue, with over 10.66 million visitors and 10.78 billion yuan in income reported in 2025 [15].