新指南新在哪？平台反垄断新指南发布：AI定价、生态封禁等八大场景划出合规红线

Core Viewpoint - The release of the "Internet Platform Antitrust Compliance Guidelines (Draft for Comments)" marks a significant step in China's regulatory framework for platform economies, particularly following the "Double Eleven" shopping festival, addressing new competitive issues that emerged during this period [1][10]. Group 1: Regulatory Positioning - The new guidelines and the previously issued "Price Behavior Rules" form a comprehensive regulatory system, with the former focusing on platforms with significant market power while the latter applies to all operators [2][3]. - The "Price Behavior Rules" aim to maintain basic price order and transparency, while the new guidelines specifically target monopolistic risks and behaviors of dominant platforms [3]. Group 2: Key Breakthroughs in the New Guidelines - The new guidelines introduce an "ecological" perspective, emphasizing the responsibility of platform managers in maintaining healthy platform ecosystems [6]. - The guidelines require platforms to conduct self-examinations of their algorithms, addressing risks associated with algorithmic collusion and ensuring compliance through dynamic monitoring [7][8]. - Eight specific risk scenarios are provided in the guidelines, enhancing operational clarity for platforms and addressing potential anti-competitive behaviors [9]. Group 3: Addressing Issues from "Double Eleven" - The guidelines prohibit irrational price wars initiated by dominant platforms, establishing boundaries for competitive practices during promotional events [11]. - The use of AI for price discrimination and customer profiling is restricted, ensuring that platforms cannot justify differential pricing based on user data [12]. - The guidelines protect merchants' pricing autonomy, preventing platforms from coercing them into participating in promotional activities or bearing costs that should be the platform's responsibility [13][14]. - Restrictions on "blocking and shielding" behaviors are detailed, promoting interconnectivity and reducing operational costs for merchants [15]. Group 4: Conclusion - The "Internet Platform Antitrust Compliance Guidelines" establish a more refined and forward-looking compliance framework, guiding platform economies towards high-quality development driven by technology and ecological cooperation [16].