NHD(SZ:002264) Xin Lang Cai Jing·2025-11-20 07:32Core Viewpoint - The company, Xinhua Du, is experiencing a decline in stock performance and revenue, while actively expanding its business in various sectors including sports, internet marketing, and education [1][6]. Business Operations - Xinhua Du has established a horse racing venue and equestrian club in collaboration with the Fujian Welfare Lottery Issuance Center, aiming to create a unique educational experience for students [2]. - The company’s subsidiary, Jiu Ai Zhi He, provides live streaming services for well-known brands and is involved in incubating influencers and MCN-related businesses [2][3]. - The company is expanding its online social media marketing through platforms like Xiaohongshu, Douyin, and WeChat, focusing on digital marketing activities to enhance brand recognition among younger consumers [3]. Financial Performance - For the period from January to September 2025, Xinhua Du reported a revenue of 2.446 billion yuan, a year-on-year decrease of 11.84%, and a net profit attributable to shareholders of 178 million yuan, down 6.51% year-on-year [9]. - The company has a total market capitalization of 5.305 billion yuan, with a trading volume of 277 million yuan and a turnover rate of 5.71% on November 20 [1]. Shareholder Information - As of September 30, the number of shareholders increased to 40,500, a rise of 20.78%, while the average circulating shares per person decreased by 17.20% [9]. - Alibaba (Chengdu) Software Technology Co., Ltd. holds a 3.21% stake in the company, indicating a strategic partnership [4]. Industry Context - The company is positioned within the sports industry, aiming to promote a new trend in national fitness and has opened its first sports-themed store [5]. - Xinhua Du has signed a franchise agreement with INTERSPORT to open at least 100 retail stores for sports goods over the next five years, expanding its market presence [5].