TENCENT(HK:00700) Jiang Nan Shi Bao·2025-11-20 07:55Core Insights - The CCFA New Consumption Forum highlighted the role of AI agents in retail industry upgrades, emphasizing the transition from "AI that answers questions" to "AI that performs tasks" [1][2] - Over 50% of retailers are utilizing AI across more than six operational scenarios, with over 80% actively testing or deploying generative AI applications [2] Group 1: AI in Retail - AI applications are becoming systematic and pervasive in retail, with significant adoption across various business scenarios [2] - The shift from traditional large model deployment to AI agents addresses challenges like model hallucination and task planning, enhancing efficiency and productivity [2] Group 2: Core Competitiveness - Retailers need to build core competitiveness in three areas: products and services, data and knowledge, and organizational culture [2] - High-quality data governance is essential for maximizing AI value, and organizations must encourage training and experimentation with AI [2] Group 3: Intelligent Agent Applications - Tencent's "Enterprise Intelligent Agent Application Planning Compass" categorizes intelligent agent applications into four quadrants: Efficient Assistant, Execution Expert, Decision Expert, and All-round Expert [3][4][5] - In the Efficient Assistant quadrant, AI enhances personalized service capabilities, significantly improving response times and employee knowledge utilization [3] - Execution Experts handle complex tasks with low planning dependency, exemplified by AI ordering systems in the restaurant industry [4] Group 4: Decision-Making and Optimization - Decision Experts leverage big data and operational insights to assist management in making informed decisions, improving the scientific basis of business expansion [5] - All-round Experts manage complex tasks and optimize resource integration, leading to substantial improvements in sales performance and conversion rates [5] Group 5: Strategic Initiatives - Tencent Cloud is committed to supporting the deployment of intelligent agents by providing a comprehensive development platform and ecosystem [5] - The goal is to accelerate the release and diffusion of AI productivity in the retail sector, enabling companies to achieve high-quality growth in a competitive landscape [5]