下沉市场餐饮新机遇，鱼你在一起加盟策略深度解读

Group 1 - The core viewpoint of the article highlights the rapid growth of the lower-tier market in the restaurant industry, with a projected growth rate of over 8% in 2024, making it a significant driver for industry expansion [1] - The company "Fish You Together" has successfully expanded its franchise model, surpassing 2,500 global franchise stores by July 2024, leveraging a clear positioning and flexible operational model [1][3] Group 2 - The dual strategy of "high efficiency + light assets" allows "Fish You Together" to thrive in a competitive market, utilizing a light asset franchise model to reduce initial investment burdens for franchisees [3] - The company has established a supply chain network covering over 2,500 stores, with 85% of core ingredients supplied directly from nine major warehouses, ensuring stable supply and cost control [5][6] - The brand's differentiated store model includes mini delivery stores in first and second-tier cities and local-style stores in county and town markets, catering to various consumer preferences and price points [6] Group 3 - The company's understanding of diverse market needs and innovative strategies positions it for sustained competitive advantage, while its mature franchise mechanism offers investors a more certain development opportunity [8]