Core Insights - The article highlights the strategic advancements of Tongcheng Travel in the AI sector, particularly through its proprietary model "Chengxin AI," which aims to enhance both consumer and industry services in the travel sector [1][2]. Group 1: C-end Developments - Tongcheng Travel launched "Chengxin AI" on March 7, 2025, integrating it with DeepSeek to offer "AI + real-time booking" services, marking a significant shift in the travel industry towards AI-driven solutions [2]. - The service is initially available to 2.1 million users, with 100,000 users on the Tongcheng Travel app and 2 million on the WeChat mini-program participating in the first round of testing [2]. - The AI system can convert vague user requests into precise travel plans, embedding resources for flights, hotels, and attractions, thus creating a closed loop from AI recommendation to decision execution and booking [2][3]. Group 2: Technology and User Experience - The "Chengxin AI" system focuses on three core capabilities: intelligent itinerary generation, adaptive recommendation systems, and conversational transaction closure [3]. - The upgraded version of "Chengxin AI," released on March 24, 2025, supports nine languages and aims to provide seamless travel planning for both domestic and international tourists [3][4]. Group 3: B-end Empowerment - Tongcheng Travel's subsidiary, Lvzhi Technology, announced a strategic partnership with Tmall Genie on March 31, 2025, to launch a fully self-service smart hotel solution [5][6]. - The "Lvzhi Cloud" platform integrates AI models to enhance hotel management systems, providing a comprehensive self-service experience for guests [6]. - The new solution can reduce hotel labor costs by 30% and energy consumption by 30%, addressing the industry's need for cost reduction and service enhancement [6][7]. Group 4: Market Positioning - The strategic moves by Tongcheng Travel position it as a leader in the travel AI sector, optimizing consumer experiences while enhancing operational efficiency across the industry [7].
同程旅行AI战略全景落地：C端体验重构与B端生态赋能的双向布局