品质、数智，增长9.6%！多角度“数”读数字消费新亮点

Core Insights - China's e-commerce sector has shown sustained healthy development from January to October 2025, contributing positively to consumer spending, modern industrial system construction, and high-level opening-up [1] Group 1: E-commerce Growth - National online retail sales increased by 9.6% year-on-year from January to October [4] - Smart products and online services have seen significant growth, with wearable tech like AI glasses and smartwatches experiencing a 23.1% increase in online retail sales [7] - Online service consumption grew by 21%, while instant e-commerce sales surged by 24.3% [7] Group 2: Industrial E-commerce - Industrial e-commerce is aiding digital transformation, with major platforms conducting over 400 matching sessions [10] - This has enhanced the digital transformation and flexible manufacturing capabilities of small and medium-sized enterprises, leading to a 5.5% increase in e-commerce transaction volume in textiles and a 3.4% increase in pharmaceuticals [10] Group 3: Agricultural E-commerce - The "Digital Commerce Promotes Agriculture" initiative has empowered the sales of specialty agricultural products [12] - From January to October, agricultural products and rural online retail sales grew by 9.5% and 7.5%, respectively [12]