Sou Hu Cai Jing·2025-11-20 10:10Core Viewpoint - The article discusses the prevalence of counterfeit products on major e-commerce platforms, particularly focusing on the experiences of consumers who have encountered fake goods, despite purchasing from seemingly reputable sources [1][3][4]. Group 1: Counterfeit Issues on E-commerce Platforms - Consumers have reported buying counterfeit products from platforms like JD.com, including brands such as Jomoo, Supor, Xiaomi, and even Mercedes-Benz engine oil [3][4]. - Many manufacturers claim that unauthorized stores on these platforms are selling counterfeit goods, but the resolution for consumers often results in minimal compensation [3][4]. - The article highlights a cycle where low-priced items are prioritized by platform algorithms, leading to a situation where counterfeit goods can easily infiltrate the marketplace [4][5]. Group 2: Measures Taken by E-commerce Platforms - JD.com announced that starting October 30, all Moutai and Wuliangye products sold on its platform will be guaranteed to be genuine [6]. - JD.com has conducted a thorough review of all authorized stores selling Moutai, resulting in the removal of over 800 unauthorized stores [8]. - In contrast, Douyin has also initiated measures to combat false marketing and counterfeit sales, indicating a broader industry issue with product authenticity [8]. Group 3: Consumer Recommendations - The article suggests that consumers may find it safer to purchase products from larger physical stores to ensure authenticity [8].