Core Viewpoint - The pet food industry is still in a phase of rapid development, and the company is committed to prioritizing its own brand share strategy [2] Group 1: Industry Insights - The pet food industry continues to experience high growth rates, indicating strong market potential [2] Group 2: Company Strategy - The company is focusing on increasing its ToC (direct-to-consumer) business, which is expected to enhance revenue share [2] - The company is incurring additional sales-related expenses as part of its strategy to build a direct link to consumers, which is seen as a necessary investment for long-term brand competitiveness and user loyalty [2] - This investment is anticipated to broaden profit margins and create sustainable growth drivers for the company in the long run [2]
乖宝宠物：宠物食品行业仍处于高速发展阶段