平安健康险以品牌破圈打造城市健康美好生活新范式

Core Insights - China Ping An's health insurance subsidiary, Ping An Health Insurance, launched the first "Twin Peaks Starry Music Festival" in Shanghai as part of its 2025 "Customer Carnival" series, aiming to integrate modern customer demands for "natural nourishment + artistic cultivation + healthy living" with diverse customer engagement activities [1][2] - The event marks the first large-scale offline activity since the rebranding of the "Ping An Le Health" brand at the end of October, showcasing the company's commitment to high-value services and customer appreciation [1][2] Group 1 - The Shanghai Twin Peaks series of activities is a significant initiative by Ping An Health Insurance to promote its core brand concepts of "health promotion" and "health assets," contributing to the "Healthy China" strategy [2] - The rebranding of "Ping An Le Health" includes four core service areas: vibrant living, quality medical care, digital healing, and long-term protection, aiming to connect customers' health journeys through a digital account [2] - The company has organized various online and offline health activities, such as the "Ping An Le Health Public Welfare Sports Relay" and the Twin Peaks walking event, to advocate health concepts and enhance public health awareness [2] Group 2 - Ping An Health Insurance plans to continue innovating customer-centric brand activities to enhance residents' sense of gain and happiness, positioning "Ping An Le Health" as a key contributor to the well-being of the public [2]