Core Insights - Kidsland is accelerating its layout in the IP ecosystem and all-age market by partnering with Jazwares to launch HELLO KITTY AND FRIENDS toys in mainland China [1][2] - Jazwares, a subsidiary of Berkshire Hathaway, has gained recognition with its SQUISHMALLOWS™ brand, winning the American Toy Awards for two consecutive years and achieving significant social media engagement [1] - The collaboration aims to enhance Kidsland's existing IP and trendy toy product matrix, providing a wider range of international trendy toy options for Chinese consumers [2] Group 1 - Kidsland has partnered with Jazwares to introduce HELLO KITTY AND FRIENDS toys, leveraging over 20 years of experience in toy operations and distribution networks in mainland China [1] - The HELLO KITTY AND FRIENDS product line includes plush bouquets, food items, and trendy outfits, with a notable 8-inch articulated doll series that has gained popularity during its pre-sale [2] - The series has quickly risen to the top of Tmall's "Double Eleven BJD Doll Bestsellers" list within a month of its launch [2] Group 2 - The 5-inch interactive doll of Hello Kitty won the "Windmill Cup 2026 First Launch Upgrade Product" award at the Shanghai 2025 China Toy Expo, highlighting its innovative design and IP integration [2] - The board believes that the partnership with Jazwares will enrich Kidsland's product offerings and enhance the immersive trendy toy experience for consumers in China [2]
凯知乐国际(02122.HK)携手全球知名潮流玩具公司Jazwares首发HELLO KITTY AND FRIENDS玩具