Core Insights - Kidsland International (02122) is accelerating its IP ecosystem and all-age market strategy by partnering with Jazwares to launch HELLO KITTY AND FRIENDS toys in mainland China [1][2] - Jazwares, a subsidiary of Berkshire Hathaway, has gained significant recognition with its SQUISHMALLOWS brand, winning the "Toy of the Year" award for two consecutive years and achieving billions of views on social media platforms [1] Group 1 - The collaboration with Jazwares aims to enhance Kidsland's existing IP and trendy toy product matrix, providing a wider range of international trendy toy options for Chinese consumers [2] - The HELLO KITTY AND FRIENDS toy line features a blend of classic Sanrio characters and trendy designs, including plush bouquets and food-themed items [2] - The flagship 8-inch articulated doll series has received enthusiastic pre-sale support and quickly ranked on Tmall's "Double Eleven BJD Doll Bestsellers" list within a month of launch [2] Group 2 - The 5-inch interactive Kitty Cat doll won the "Windmill Cup 2026 First Release Upgrade Product" award during the Shanghai 2025 China Toy Expo, highlighting its innovative design and IP integration [2] - Kidsland leverages its extensive brand resources, channel networks, and marketing capabilities to continuously deliver innovative products and immersive trendy toy experiences to consumers in China [2]
凯知乐国际携手全球知名潮流玩具公司Jazwares首发HELLO KITTY AND FRIENDS玩具