Aurora(US:JG) Globenewswire·2025-11-20 12:00Core Viewpoint - Aurora Mobile Limited has entered a strategic partnership with Super 8 Hotels China to enhance guest experiences through the integration of its intelligent push notification solution, JPush, reflecting the growing trend of technology adoption in the hotel industry [1][6]. Company Overview - Aurora Mobile, founded in 2011, is a leading provider of customer engagement and marketing technology services in China, focusing on stable and efficient messaging services for enterprises [8]. Partnership Details - The collaboration aims to build an intelligent messaging hub that supports next-generation hotel service models, enhancing the overall guest experience [1][6]. - JPush will enable Super 8 Hotels to provide real-time, personalized services to guests, addressing the evolving expectations of modern travelers [2][3]. Technological Integration - JPush offers capabilities that allow Super 8 Hotels to deliver scenario-based information tailored to guest profiles, improving service relevance for different customer segments [3]. - The system optimizes end-to-end service workflows, facilitating a seamless digital experience from booking to post-stay engagement [4]. Future Prospects - The partnership is designed to strengthen Super 8 Hotels' digital foundation, enabling consistent service quality while exploring new service models [6]. - Future plans include deeper integration of AI and messaging technologies to further enhance personalized guest experiences [7].