Group 1 - The overall sales during this year's "Double 11" event reached 1.619 trillion yuan, marking a year-on-year growth of 12.3% [1] - Instant retail emerged as the biggest surprise this year, with total sales reaching 67 billion yuan, a staggering year-on-year increase of 138.4% [1] - The promotional period for "Double 11" was strategically extended, showcasing new characteristics such as slowing growth, simplified gameplay, and deeper value exploration [1] Group 2 - Instant retail has become a core breakthrough for e-commerce platforms seeking growth amid peak traffic dividends, pushing delivery efficiency to "minute-level" [1] - The largest third-party instant delivery platform, SF City, reported a daily order volume increase of over 50% during "Double 11" compared to last year [1] - Food and beverage orders have seen strong growth, with beverage orders increasing by over 160% and fast food orders by 110% year-on-year [1] Group 3 - Major platforms actively engaged in instant retail during "Double 11," with consumers showing a trend of not waiting for promotions or pre-sales [2] - The demand for supply chain fulfillment capabilities has increased, highlighting the value of service providers with comprehensive delivery capabilities [2] - SF City provided integrated supply chain solutions, including warehousing, transportation, and instant delivery, to enhance near-field fulfillment capabilities [2] Group 4 - To cope with logistics pressure during the event, e-commerce platforms and logistics companies promoted unmanned delivery and upgraded information systems [2] - SF City deployed over 800 unmanned vehicles in more than 100 cities nationwide to handle short-distance delivery and distribution, significantly improving overall fulfillment efficiency [2]
快递履约时效迈入“分钟级” 顺丰同城投放无人车末端提效